Oh My Masks

Overview

Oh My Masks is a beauty brand that offers monthly sheet masks subscriptions.

As the UX designer for the brand's website, my goal was to create an intuitive and visually appealing online platform that would make it easy for users to purchase and manage their subscriptions.

Research:
To understand the target audience, I conducted user interviews, surveys, and usability tests. The research showed that most beauty brands use vibrant and fresh colours to showcase the effects of their products. Additionally, we found out that the subscription model would be the best way to sell the product.

Strategy

Based on the research findings, I created an information architecture that allowed users to easily find and purchase their subscriptions. I also created wireframes and prototypes to test the design before moving on to the final stage.

Design: The final design solution featured a clean and modern interface with a focus on high-quality product photography. The user journey was streamlined to make it easy for users to browse and select their preferred subscription plans. The design also included a section for user reviews to build trust and encourage conversions.

Results

Results:
After launching the website, we saw a significant increase in conversions and engagement metrics. The website's user-friendly design and seamless subscription process led to higher customer satisfaction and retention rates. User feedback also confirmed that the website was easy to use and visually appealing.

Conclusion:

Overall, this UX design case study showcases the successful development of a website for Oh My Masks. Through user research, design strategy, and testing, we were able to create a platform that met the needs of the target audience and increased engagement metrics. The website's design and functionality contributed to the growth of the business and helped establish the brand's online presence.

"I couldn't be happier with the website and brand identity that Adrianna created for me. She truly understood my vision and goals for the business, and translated that into a beautiful, user-friendly website that has been a game-changer for my subscription service. I highly recommend Adrianna for any design or branding needs!"

Jenna

CEO of Oh My Masks

Landscape Design

Our skilled landscape design team combines artistry and functionality to create stunning outdoor spaces that enhance the natural beauty of the surrounding environment while also meeting the unique needs and preferences of our clients

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Sustainability Consulting

As sustainability is an important consideration in the built environment, our team of consultants is committed to helping our clients achieve their environmental goals through innovative design and consulting services that are tailored to meet the unique needs of each project

Project Management

Our experienced project management team provides comprehensive oversight and guidance throughout every stage of the architectural design process, ensuring that each project is delivered on time, on budget, and to the highest level of quality

Feasibility Studies

Our feasibility studies provide our clients with critical insights into the practicality, viability, and potential risks associated with a proposed project, enabling them to make informed decisions and move forward with confidence